NEWSWEEK - Oct 10 - Fortress Investments, a New York hedge fund, will loan Avid Life Media $50M over two years. Encouraging news for Noel Biderman who has been trashed by everyone including Dr. Phil. "The pursuit of an infidelity is a biological drive." Biderman believes his business is good business. He owns 10% of the company which made $30M in profits on $90M revenues in 2012, and expects $40M in profits on $120M in revenues this year. Male users buy credits that cover email and chat conversations ($49/100 credits = 20 emails). Women are free. Upgrades include Priority Man which highlights a man's profile, and The BlackBook app which hides a user's real phone number under a "disposable" number. The Affair Guarantee package is $249 and promises buyers a refund if they don't have an affair within three months. There's no advertising on the site. ~70% of paid members are male 40+, and of that group, 84% are married.
This post also appears on OnlinePersonalsWatch.