IDS - Feb 9 - I interviewed the author of a book that is out in a couple more weeks on Feb 28th. I've reviewed the book and it's a good read for internet dating site marketeers and designers. Here's my interview with Darren Bridger.
- What inspired Darren to get into neuro design?
- How inaccurate are people from what they say vs what they feel?
- Can you do neuro design in-house?
- What equipment is needed?
- How can you find a group to test, at a reasonable cost?
- Where should you start when finding a testing provider?
- What does neuro design testing cost?
You can pre-order his book here.