ZUR INSTITUTE - Mar 19 - Kindness, we know, is important. It drives social relationships, eases anxiety, builds trust and might be the glue that bonds long-term relationships. Researchers from Swansea University asked 2,700 students to use a fixed budget to ...build the perfect partner. They were given eight attributes they could spend money on: physical attractiveness, good financial prospects, kindness, humor, chastity, religiosity, the desire for children, and creativity. The characteristic that was given the highest priority was kindness (Thomas et. al., 2019). Students spent 22-26% of their total budget on kindness. While we might not be endowed with the physical attributes that we wish we were, we are all capable of kindness.