PR NEWSWIRE - Eric Eichmann has stepped down to spend more time with his family and explore future opportunities. Ms. Grayson is the former CEO of True Religion, a designer jeans and clothing company, as well as clothing company American Apparel. She has a multi-decade career as a board member for a range of technology, consumer-facing, and wellness companies, a law firm partner, and an in-house general counsel.
Spark Networks Names Board Vice Chair Chelsea A. Grayson as Interim CEO
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Gaming YouTubers Invest in Dating App FITFCK
BUSINESS CLOUD - FITFCK, a dating app for gym enthusiasts, has won backing from Sam Harry and Martin Wood, who go under the monikers Chaotic and SXVXN. The two gaming creators boast a combined following of ~3M subscribers and have amassed ~1B views on YouTube. FITFCK's YouTube channel launched in Nov and will soon boast content relating to dating, training and its journey as a fitness startup brand. OnlyFans founder Tim Stokely recently invested in the company at a valuation of ~£3M.
See full article at Business Cloud
This post also appears on InternetDatingInvestments.com
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Bumble Rolls out 'Compliments,' a New Message-Before-Match Feature
TECH CRUNCH - Bumble now allows users to send a note before they decide to connect. Users can send one Compliment per day, and there's a 150-character limit per Compliment. The purpose of the new feature is for users to stand out and "be even more intentional about starting the conversation in a positive way".
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OkCupid - the Global State of Digital Dating
OKCUPID BLOG - Being vulnerable is one of the more attractive traits to singles these days. 9 in 10 daters on OkCupid say they are sensitive. Men who say they are sensitive are receiving more likes and matches. Nearly all 1.6M respondents on OkCupid believe mental health is just as important as physical health. 97% of OkCupid respondents believe it's important to practice self-love. 30% (~8.5M singles) reveal they would be interested in an open relationship. 40% of people say that inflation is impacting their dating lives. The pandemic and rising costs of living accelerated the number of people being open to sober dates, but also sober relationships.
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Bumble Partners With StopNCII.org to Help Prevent the Sharing of Private Images
BUMBLE - Bumble has joined forces with UK-based nonprofit SWGfL on their StopNCII.org project to help stop non-consensual intimate images from being shared online alongside industry peers TikTok, Facebook, and Instagram. StopNCII.org uses first-of-its-kind hashing technology to prevent private, intimate images from being shared across the tech platforms participating in this initiative.
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Dating App ToDate Lets Users Go on a Date Today
LINKEDIN - ToDate, a new dating app that allows users to go on same-day dates, launches in the UK. On ToDate, singles select activities they are interested in doing today (cocktail or a stroll in the park) along with the time. Once they select their preferred activities, they will only see users who have selected the same activities. Once they get a match, it is time to go on a date. All users are fully ID verified by Credas and photos are checked by AWS Photo Recognition software.
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Dating App Breeze Raises €1.3M
LINKEDIN - Breeze is a new dating app based in the Netherlands. The app, which encourages offline dates, has recently raised €1.3M. Breeze's users cannot chat but can immediately plan a date with their matches via the app.
This post also appears on InternetDatingInvestments.com
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Match Group Hit With Biometric Data Class Action
LAW360 - An Illinois federal court will hear a proposed class action against Match Group and Tinder that alleges that the online dating companies violated the state's Biometric Information Privacy Act by illegally storing biometric facial scans of Tinder app users without their consent. Tinder allows users to earn a "blue checkmark" on their profile, meaning Tinder has "verified" their profiles under its Liveness Check and 3d Face Authentication process. The lawsuit accuses Tinder of failing to first secure written consent from Illinois users and provide certain notices to those people concerning how the facial scans will be used, stored, shared and ultimately destroyed, as allegedly required by the Illinois BIPA law.
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Grindr Stock Tumbles 20%, Hits New All-time Low
SEEKING ALPHA - Grindr's shares opened at $8 on Nov 18, reaching a high of $9 in early trading before falling to a new 52-week low of $6.52 in late afternoon. Grindr went public following the merger with SPAC Tiga Acquisition through a deal that valued the combined company at ~$2.1B.
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How Dating Apps Master the Art of Marketing Matchmaking
CAMPAIGN - According to Data.ai, dating app global downloads have increased 173% from 293M in the H1 2017 to 799M in the H1 2022. Global consumer spending on dating apps increased 320%, from $643M to $2.7B. "Dating apps give singles 'the paradox of choice' - when we have too many choices, we end up not making any," says Violet Lim, co-founder and CEO of Lunch Actually Group, the largest dating agency in Southeast Asia. Lunch Actually differentiates itself from others by focusing on handpicked matches and real dates rather than casual dating. Other apps, including Coffee Meets Bagel, are entirely dedicated to helping daters find serious relationships. Coffee Meets Bagel continually celebrates their #CMBcouples - couples who have met and formed serious relationships on the app - and this continues to drive word of mouth. Bumble has seen success with campaigns like 'It Starts With Hello' that ran in the Philippines and Singapore. The campaign was driven by the insight that some women might be overwhelmed by the idea of starting the conversation on Bumble, so the campaign encourages them to overcome their hesitation by making it as simple as typing 'hello'.
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