TRUEBeginnings Changes Name to True; Adds 4 Experts to Team

DALLAS, June 14 /PRNewswire/ -- As part of a full-scale re-branding, TRUEBeginnings(TM) today announced it has changed its name to True (www.true.com), reflecting the company's broadening mission to help people enrich their lives in love, work and play by helping them find more meaningful relationships in the safest, most secure environment possible. True also has added four new experts to its growing counseling staff and advisory board. From an on-staff life coach, to a cyberflirting expert, to an "offline flirting" expert, to an esteemed personality psychologist.

Comments

[Mark Brooks]

eHarmony/Dr Warren watch out. True is gunning for your territory. I really like this site and space. Are these sites really the holy grail for seriously serious spouse hunting singles? Perception is everything. Other sites have adopted more extensive questioning but True and eHarmony have branded on 'smart matching' (may I coin that term).

I'd like to see more publicity on REAL psychological profiling and matching. Is it fluff, is it real? Where's the evidence. I think this is one of the most exciting areas of online matchmaking. Smart matching is the future...along with the sex personals sites at the other end of the spectrum :-)