TRUEBeginnings Changes Name to True; Adds 4 Experts to Team - Online Personals Watch: News on the Online Dating Industry and Business

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Mark Brooks

eHarmony/Dr Warren watch out. True is gunning for your territory. I really like this site and space. Are these sites really the holy grail for seriously serious spouse hunting singles? Perception is everything. Other sites have adopted more extensive questioning but True and eHarmony have branded on 'smart matching' (may I coin that term).

I'd like to see more publicity on REAL psychological profiling and matching. Is it fluff, is it real? Where's the evidence. I think this is one of the most exciting areas of online matchmaking. Smart matching is the future...along with the sex personals sites at the other end of the spectrum :-)

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