ST PETERSBURG TIMES -- Dec 25 -- Internet dating coaches have emerged in recent years to help struggling singles navigate the labyrinth of dating sites. Many have marketing backgrounds and are turning to strategies they used to sell products to help people sell themselves. Put out the wrong message, little wonder you attract the wrong type of person. ST PETERSBURG TIMES Mark Brooks: There's help for writing profiles; e-cyrano, profiledoctor. Help with photos; LookBetterOnline, DatingHeadShots. It takes time to find good matches and get them to commit to a date so niche service companies are developing around this need as well.