Match Launches Happen Magazine - Online Personals Watch: News on the Online Dating Industry and Business

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Comments

James Houran, Ph.D.

Very curious and amusing how Match now offers an online magazine with the general look and feel of "U" Magazine on True.com (which significantly predates "Happen" magazine).

I guess imitation truly is the sincerest form of flattery!

Thanks

Meet Adult Singles

are there any stats on how effective these mags are to the site's customer retention, like traffic stats or such

would be interesting information to dig up

Marc Lesnick

Meetic has a magazine in France as well. For any online dating site, marketing is key to success. Match and Meetic are trying to brand their name to the public. It is one of a myriad of techniques required for success.

Best of luck to Match on this.

Marc Lesnick
Conference Organizer
http://www.InternetDatingConference.com

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