USA TODAY -- Feb 17 -- Charges run the gamut - $45 for an e-mail, up to $250 for a phone consultation and as much as $1,500 for face-to-face meetings over a period of time. Some will shadow a date and film the encounters to show their clients where they erred. Others take the Hitch approach and will even tutor on-the-spot with clever comebacks as they go to the grocery store or on errands with their clients. David Wygant, for $10,000, will even move in for the weekend and provide 24/7 access to his wisdom for the next three months. Dating gurus say well-educated professionals who are accomplished in the workplace but haven't found the same rewards in their personal lives seem to be the most in need of advice.
Mark Brooks: And why not. Choosing the right 'one' is the most important decision a person can make. Pays to make a good decision. Costly to make a bad decision. Online personals companies are leaving money on the table, it would appear. In time we'll see more and more premium service emerge as online personals customers demand more and more. eHarmony charges $50 a month. Tip of the iceberg!