MEDIADAILYNEWS -- Feb 24 -- MSN will supplement its massive TV, radio and Web ad campaign for its new search service with a viral campaign dubbed “MSN Found” built around six fictional bloggers who collect MSN Search results, also links to phenomenon like exploding whales. 42 Entertainment will be creating viral programs to promote the search engine. msnfound.com collects all the blogs together. Several of the blogs also mention the dating site True; MSN declined to comment on any relationship with the dating service by publication time.
The full article was originally published at Media Post, but is no longer available.
Mark Brooks: MSN is (currently) partnered with Match.com for MSN Match. Denise is the blogger in question. "Age: 31, Occupation: I own my own local dating service, True. Drooling over: The new True dating questionnaire. Talk about soulful!"