NMK -- Feb 24 -- Match Mobile users are urban, younger, of a lower socio-economic base, and (in the US) more from the immigrant population, with Match Mobile growing at a rate of 15% per month. The most favoured mobile content applications, according to recent Enpocket research in the UK: Sharing pictures with friends and family7 – 46%, Making / receiving video calls – 36%, Downloading songs -23%, Video clip of sports highlights – 20%, Text flirting / dating – 16%, Watching movie trailers – 12%, Help in managing a diet – 11%, Celeb news / gossip – 9%. There are 52 million handsets and 60 million people in the UK. China has 350 million handsets and 300 million texts a month are sent in Singapore and the Philippines. overall, Japan and Korea are 2-3 years ahead of the UK, who are in turn about 1-2 years ahead of the US.