SOCALTECH -- Mar 18 -- MySpace.com has launched an online music album for the group "Queens of the Stone Age". MySpace offered streaming access to the new album to users of the MySpace.com service ahead of the album's physical release.
The full article was originally published at SocalTech, but is no longer available.
Mark Brooks: MySpace; in with the in crowd. Prime territory for the 18-34 yr olds that TV is failing to captivate.
Is someone really going to sign up for this dating service just because it offers a streaming music album? If I were going to sign up for such a service, I'd do it to meet people, not to get free music.
-Steve
Games are for Children
http://www.shoemakervillage.org/games
Posted by: Steve | Mar 18, 2005 at 03:10 PM
Naturally, but as you choose between Friendster and MySpace and Multiply, and the myriad other social networking sites, would you choose a site that has an edge, more interesting, more innnovative? Perhaps MySpace would get you on account of them being a little more cool. Or, then, perhaps just go to Multiply because they do a great job of hosting pics. At the end of the day, it's a branding thing, designed to hit you somewhere between the head and the heart.
Mark Brooks
www.onlinepersonalswatch.com
Posted by: Mark Brooks | Mar 18, 2005 at 03:27 PM
Hi Steve,
It’s not about the free music, the value lies in the fact that people are seeking online ecosystems – communities where members are self-sustained and receive intangibles that they don’t get elsewhere. Music is the lifeblood of today’s culture, by offering music MySpace has shown their members that they care, and that they have their finger on the pulse, it is this type of intimate arm-around-the-shoulder relationship that will drive the future success of the personals industry.
MySapace in a lot of ways is lightyears ahead of most dating communities that only offer dating. Singles especially are looking for community not just dating, and MySpace addresses that quiet nicely. Other dating sites should follow their lead and offer their members lifestyle resources and creative perks if they want to see higher conversion rates and high member loyalty.
For more information on marketing to singles please see an extensive report that was released in tandem with the Bureau of Labor Statistics on Unmarried America at http://www.one2onemag.com/new/singles_market_profile.asp
Mary Spio
Singles Lifestyle Demographer
Editor-in-Chief, One2One Magazine
Posted by: Mary Spio | Mar 26, 2005 at 10:38 AM