Channel 4 (UK) Extends DatingDirect Deal

NETIMPERATIVE -- Apr 20 -- Broadcaster Channel 4 has extended its deal with DatingDirect.com, to provide a white label dating site on Channel4.com for a further 12 months. DatingDirect has two million profiles.  CEO and Co-Founder, Darren Richards said,"The existing partnership with Channel4.com will ensure that we continue to expand."  The online dating market is getting increasingly competitive in the UK, with many sites looking to expand their services through partnerships with major web publishers.  Earlier this month, DatingDirect secured a deal with Associated New Media (ANM) to provide a dating service on Dailymail.co.uk and ThisIsLondon.co.uk, snatching the contract from their rival uDate.  Founded in January 1999, DatingDirect.com also provides exclusive dating services to gm.tv, ITV.com, Handbag.com, iVillage.co.uk and NewWoman.co.uk.

Mark Brooks: Channel 4 is a major TV channel in the UK.  I've added a lookup category for UK Dating Sites fyi.  There are subtle differences in the home page photos of Brit online dating sites...I can spot them (as a Brit), it's amusing.  The British prefer to use (and probably do business with) British focused online dating sites.  The British subtleties are there, but tough to spot.  DatingDirect

Comments

[william malcolm]

My account ID is5379579
My password is 1106
Please delete my name from your records.
I do not want to receive any more emails from DatingDirect.
Date sent 26/06/06

[Simon Deluni]

We have launched a dating site aimed in the UK, www.yaardating.co.uk

Have a look and let us know your thoughts, hopefully it can be ranked up along with the main players. We also hope to maintain our free offering to all.

look forward to hearing from you all.

[Ross Williams]

A lot of these DatingDirect deals are now being lost to WhiteLabelDating :)

[Simon Deluni]

Hey Ross, you are probably right in saying that but at www.yaardating.co.uk we are aiming to drive quality users to our Yaar Dating site.