NETIMPERATIVE -- Apr 20 -- Broadcaster Channel 4 has extended its deal with DatingDirect.com, to provide a white label dating site on Channel4.com for a further 12 months. DatingDirect has two million profiles. CEO and Co-Founder, Darren Richards said,"The existing partnership with Channel4.com will ensure that we continue to expand." The online dating market is getting increasingly competitive in the UK, with many sites looking to expand their services through partnerships with major web publishers. Earlier this month, DatingDirect secured a deal with Associated New Media (ANM) to provide a dating service on Dailymail.co.uk and ThisIsLondon.co.uk, snatching the contract from their rival uDate. Founded in January 1999, DatingDirect.com also provides exclusive dating services to gm.tv, ITV.com, Handbag.com, iVillage.co.uk and NewWoman.co.uk.
Mark Brooks: Channel 4 is a major TV channel in the UK. I've added a lookup category for UK Dating Sites fyi. There are subtle differences in the home page photos of Brit online dating sites...I can spot them (as a Brit), it's amusing. The British prefer to use (and probably do business with) British focused online dating sites. The British subtleties are there, but tough to spot. DatingDirect