OPW Scoop -- Apr 30 -- Oops! Click on the image for a look at the cover of electronic retailer magazine. eHarmony's Dr Clark is featured in an article entitled 'The Perfect Match.' Perfect Match has got to love that. eHarmony is the powerhouse of the relationships/personality profiling niche of the online dating world...only it's hardly a niche now. They've carved out the niche and turned it into the fastest growing sector of the online personals market with it's high (perceived) value premium memberships. Perfect Match and Dr Pepper Schwartz are giving them a run for their money. If only Perfect Match could eke out some VC smart money as well. eHarmony raised $110 million recently. Still, Perfect Match landed exposure on Dr Phil.
I spent four years in the online matchmaking/dating world. For a woman my age (coming up on 60), you wouldn't think I'd have much luck, but found I got between 2 and 10 responses on a weekly basis from match.com and yahoo personals. eHarmony was a bust. During the time of paid membership, I got not a single response. As soon as I dropped my paid membership, I started getting two or more reponses from them a week. All I had to do was rejoin to find out who these fantastic matches would be. I am now off all services. I'm tired of meeting only technical geeks with hard left politics.
Posted by: Squiggler | May 03, 2005 at 05:59 PM