ADJAB -- May 24 -- Tonight, during the American Idol finale, I caught an ad for the upcoming film The Perfect Man, starring Hilary Duff, Heather Locklear, and Chris Noth. Locklear comes into Duff's room, asking if she can "scan this to put it on Match.com," speaking about her photograph. The plot; Locklear is looking for a new man.
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Mark Brooks: Online personals companies have saturated online ad spaces and are looking for new, more creative advertising channels. Perfect Match also has a placement in an upcoming movie.