Tell-All Sites Put Online Dater Profiles to Truth Test - Online Personals Watch: News on the Online Dating Industry and Business

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Dave Evans

I hope one of these players gets the traction necessary to get enough members to be useful. Both fall short when it comes to completing the loop. Databases full of people complaining about people are only 1/2 the business model. The other 1/2 has to do with "fixing what's broken" with coaching, better photos or a personal ad makeover. Look for partnership along these lines soon.

Bill Washburn

Right now the questions around reputation management are just emerging. The old political saw, 'trust but verify' will be profoundly important in the web marketplace of ideas and conversations, services offerred and services bought, etc. Creating the value and the visibility will doubtless have to come first. If that happens soon enough, then the viability issues can be sorted out.

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