NEWS TRIBUNE -- June 24 -- MySpace is addictive, and the rock gods are flocking to MySpace in increasing numbers. Queens of the Stone Age have a MySpace page. So do Nine Inch Nails. The shift from cyber-fraternizing to music marketing began early on. Small-time rock bands quickly learned that MySpace could be a valuable marketing tool. The site allows bands to post music and send bulletins that reach hundreds, sometimes thousands, of fans on their friend lists with the click of a "send" button. 1.7 million listeners surfed on over to hear "Around the Sun" before it was available for sale. More than 500,000 fans tuned in to MySpace to hear Nine Inch Nails' "With Teeth." But it doesn't stop with the music. NBC-TV saw the potential to generate a little buzz when it partnered with MySpace to webcast the debut of the American version of "The Office" before it was broadcast on television. Around 150,000 viewers watched the webcast.
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