MARKET WATCH -- June 29 -- Yahoo on Tuesday quietly introduced a beta site of what it calls a "social search engine." It's in very early stages, according to Yahoo, and can be accessed at My Web 2.0 for a limited number of users. The social search engine is designed to enable searchers to scour the knowledge and expertise of their friends in their social networks, in addition to the Web. For example, if someone is looking for a new computer, a person could search for recommendations amongst friends. Idealab is incubating Insider Pages, which is an online Yellow Pages written by friends; a resource for local information made up of recommendations.
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