ATLANTA JOURNAL CONSTITUTION -- July 20 -- Truedater.com, serves as a self-styled truth squad. Truedater.com was started by Mark Geller, a single tech worker in California's Silicon Valley who kept hearing horror stories about people posting 15-year-old photos and magically shedding 50 pounds in their Internet dating profiles. Surprisingly, about half the reviews are positive.
Mark Brooks: I wonder how much traction Truedater can get without a direct partnership with the major online dating companies? How will they make money?