REUTERS -- July 23 -- MySpace is gunning to become the Internet's next major consumer brand. Jupiter Media analyst David Card says that while there is evidence that MySpace has figured out the formula for success in social networking, it is still not clear that its popularity is sustainable. MySpace 15 million uniques and 7.5 billion page views in May, making it the fifth-largest domain in the United States, according to ComScore Media Metrix. MySpace claims more than 22 million users worldwide. "We have plans to build MySpace into a next-generation portal," said CEO Chris DeWolfe. In the works are plans for MySpace to create products and services for mobile devices and push into Europe and Asia.
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Mark Brooks: A key difference between Friendster and MySpace is in the integrity of the connections. I believe Friendster users tend to be more oriented towards 'real world connections' whereas first level connections made on MySpace are more likely to have been initiated online. Friendster has battled 'fakesters' in the past to maintain this connection integrity.