MERCURY NEWS -- July 22 -- GoingOn, will work on an open-standards platform, is expected to launch this fall, and will mix social networking and blogging. Perkins and Canter said they want the company to be a "network of networks" -- a platform open for integration with other social networking players, such as Tribe or Friendster, and other large media companies, such as Yahoo, and even other corporate sites. All these players could create their own networks on GoingOn. Being interoperable is not entirely new. SXIP sells a product that allows the same user name/password information to be used across many networks.
The full article was originally published at Mercury News, but is no longer available.