Virtual Matchmaking; Online Dating Goes Mainstream

CAPITAL TIMES --July 28 -- Madison entrepreneur Dan Chin launched Madcitymatch.com to provide a local option to the various national services. According to the Pew Internet and American Life Project, 9% of those online use dating services. A report out this spring by comScore Networks cited online personals and dating as the fastest growing category of paid Web content, growing 4.4% to $469.5 million from 2003 to 2004.  Chin began Madcitymatch.com after piloting a site aimed at University of Wisconsin-Madison students, Badgermatch.com. Madcitymatch.com has attracted 550 members so far.  He'll add speed dating to Madcitymatch.com's service and is also thinking about background checks.

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Mark Brooks: Cupid.com is taking the regional approach also.