WASHINGTON POST -- Aug 21 -- Beginning this week, the 50 million users of AIM could perform a self-esteem check by visiting www.aimfight.com. Enter your AOL/AIM screen name and your friend's screen name and click "fight" to figure out who has a bigger score - as in who's better connected and more popular. Your popularity is based on who has you on their buddy list.
The full article was originally published at MSNBC, but is no longer available.
Mark Brooks: This feature plays to the egos of the 'connectors.' Engage the connectors and they rave and make lots of (viral) noise, spreading the word. I score 7790. Meir Strahlberg, CEO of Date.com has me beat at 18020.