Hooking Up Is Out; Finding Your Perfect Match Is In! - Online Personals Watch: News on the Online Dating Industry and Business

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James Houran

I don't think straight hooking up was ever really "in." And for that matter, neither is straight, full blown "soul mate" searches.

The market studies I've seen reveal that the extremes of the dating market only account for maybe 40% (20% on each end), whereas daters who indicate an interest in both short/long term relationships account for 60% of the market.

Pushing people down a rigid relationship path rather than allowing the consumers to decide for themselves what is best... that seems to be what is "out."

My two cents anyway....


James Houran, Ph.D.
Chief Psychologist, TRUE.com

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