REVOLUTION -- Aug 16 -- Impulsedating.com combines real-life encounters with online matchmaking. Users join the site, order impulsedating profile cards, and then give them to attractive strangers, who will be able to log on to the site and find out more about their suitor and get in touch if they are interested. After a month's free trial, the site costs £2.50 to subscribe to.
The full article was originally published at Revolution, but is no longer available.
Mark Brooks: Interesting spin.
Interesting, but I'm not sure what the value-add is. It seems that I could just put up my profile on some web page, get cards printed for less than $15, and do the same thing. If the value-add is the communication services (double-blind email, chat, etc.), then it seems that I could register my profile with an existing personals service (probably one of the free ones), order the business cards, and do the same thing.
Ben
(not an industry insider, just a consumer)
Posted by: Ben | Aug 22, 2005 at 11:44 AM