MARKETING VOX -- Nov 11 -- The nation's two largest gay-oriented media companies will combine when PlanetOut acquires LPI Media for $24 million in cash. LPI publishes the Advocate and Out magazines and two others with a combined circulation of 8.2 million. The deal will offer advertisers "the massive online reach that PlanetOut can deliver with the amazing content and editorial that LPI Media can deliver," said Lowell Selvin, PlanetOut's CEO.
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Mark Brooks: Online dating sites are looking for ways to keep user interest. Good quality content is a good strategy. It's worked well for Planetout and Community Connect. Friendfinder utilizes user submitted content for its magazines. Users then bubble up the best content by voting for it.