WIRED MAGAZINE -- Nov 25 -- Even in the early days Google's ultimate goal was extravagant: to organize the world's information. Whereas Microsoft infamously smothered new and open standards, Google is famous for supporting them. And the firm is softening its image, launching a philanthropic arm, Google.org, with nearly $1 billion earmarked for social causes. When secrecy-obsessed Google let news of "Google Base" slip, it looked like an aggressive entrée into online classifieds. The test service can search ads like used-car and personals listings, which would mesh with Google Local and might even kick-start Orkut, Google's social network. Who's threatened: craigslist, eBay, Monster, Tribe.net.
The full article was originally published at Wired Magazine, but is no longer available.
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