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Fernando Ardenghi

Sooner will appear companies targeting persons that have been hurt in their feelings by others in many actual online dating sites. Subscribers, sooner or later, want to contact compatible real persons (quality contacts), they need reliability / high precision in online dating.

Fortunately, the U.S. MARKET OPPORTUNITY REMAINS ENORMOUS. (See page 6)
http://media.corporate-ir.net/media_files/irol/11/111999/presentations/IAC_Personals.pdf


My bet: Great Innovations will definitively come from new discoveries on Theories of Romantic Relationships Development, also new discoveries on Social Networking methods; and not from new marketing techniques. Quality Norms like ISO9001:2000 independently audited, confidential treatment of information provided (professionalism), Code of Ethics and Legislation (background checks included) will be expected for serious dating. Also Scientific Research to substantiate the matching algorithm will be a must have.

The "top of the iceberg" could be seen at:

"PERSONALITY, ATTACHMENT, AND SEXUALITY RELATED TO DATING RELATIONSHIP OUTCOMES: Contrasting three perspectives on personal attribute interaction". British Journal of Social Psychology, 41, 589-610.
http://www.bradley.edu/academics/las/psy/pdfs/Schmitt-2002-BJSP-3Theories-Interaction.pdf


"Ideal Mate Personality Concepts and Compatibility in Close Relationships: A Longitudinal Analysis" Journal of Personality and Social Psychology 2005, Vol. 89, No. 2, 242–256
http://www.unige.ch/fapse/emotion/members/zentner/pdf/IdealMatePersonality.pdf


"PERSONALITY and SOCIAL NETWORK EFFECTS on ROMANTIC RELATIONSHIPS: A DYADIC APPROACH"
EUROPEAN Journal of Personality, Volume 18, Number 4, June 2004, pp. 279-299(21)
http://www2.psychologie.hu-berlin.de/per/pdf/neyer%20+%20voigt%202004.pdf


Kindest Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]

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