MSNBC -- Jan 18 -- If MySpace CEO Chris DeWolfe has his way, the quirky social networking site he co-founded two years ago will hold tight to its homegrown roots, even though it now boasts more unique users than Google or AOL and has a new owner at its helm. The company's recent acquisition by News Corp., one of the most powerful news conglomerates on the planet, has some of the site's 43 million members nervous that their online home might become subject to the rules of an overbearing parent. "The secret to our success is our one-to-one relationship with our users," the 39-year-old DeWolfe says about the portal he created with co-founder Tom Anderson. DeWolfe is a Portland, Oregon native with an MBA from the University of Southern California. "My passion is the consumer marketing side of things," he says, crediting longtime friend Anderson with giving the site its creative voice. MySpace's Santa Monica-based office has grown from fewer than 10 employees to 200. FULL ARTICLE @ MSNBC
Mark Brooks: Facebook is also enjoying similar success. What of Friendster? Too little too late, or is the social networking pioneer going to rise from the ashes somehow. Myspace has stolen it's thunder. I live in hope that Friendster can find it's way again. Alexa Chart
