ONLINE MEDIA DAILY -- Jan 25 -- Sisterwoman, slated to launch by March, is targeting women ages 28 to 50--closer to iVillage's demographic than to MySpace's younger crowd. Visitors will be encouraged to create closed circles of friends as well as open hobby- and location-based circles. Savarino, who helped launch the streaming media company Unicast, believes that advertisers and publishers are just now catching on to women's unique Internet usage habits.
The full article was originally published at Media Post, but is no longer available.
Mark Brooks: iVillage advertising is among the most premium priced on the net today.