ABC NEWS -- Feb 12 -- Some 50 million Americans have pursued romance online, and online dating is now a $500 million industry. But it is not difficult to invent a more attractive identity. According to a Truedater.com survey, people most often embellish their physical appearance and lie about their age and marital status. Truedater.com allows online daters to write reviews of their dates and expose those who lie. FULL ARTICLE @ ABC NEWS