BOSTON GLOBE -- Feb 21 -- Catch27 was created last year by E. Jean Carroll, an Elle advice columnist and former 'Saturday Night Live' writer. Carroll specializes in riffing off established social norms. Her last site was GreatBoyfriends.com, where women can recommend ex-lovers. "I was watching all these kids on MySpace, spending all their time saying, 'Add me. Add me,' and I thought: Why not buy people? So you understand? The whole thing started as a joke." Members join, upload a profile, and site staff would assign the newbie a monetary quantity based on their overall attractiveness. Members who wanted to be friends with other members would either have to beg or trade their way to the top. FULL ARTICLE @ THE BOSTON GLOBE
Mark Brooks: The site peaked last year at around 40k Alexa rank. Alexa rank is 78k average now.
