BUSINESS WEEK -- Mar 28 -- Owners of the privately held social-networking site hope to fetch as much as $2 billion. And media giants like Viacom may make a good match. They have turned down a $750 million offer. www.facebook.com has become the seventh-most heavily trafficked site on the Internet, according to comScore Media Metrix. It racked up 5.5 billion page views in February. MySpace had 37.3 million unique and logged 23.5 billion page views, making it the second-most trafficked site after Yahoo, which had 30 billion. MSN had 18 billion. Sites like MySpace, Facebook, and the video-oriented YouTube, are a primary form of communication for younger people who can spend an hour or more a day at such sites.
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