It's Not Just Your Kid's Internet: Online Dating Appeals to More Mature

ASSOCIATED PRESS -- Mar 15 -- The main reason more mature singles are going online for love is simple: more widespread access to the Internet, hence more familiarity with online dating. And dating sites are catering to older members. Yahoo Personals, for example, has an advice column for users over 50.  Another reason: "Baby boomers are seeing their children use online dating, and watching their success at finding mates," says Rochelle Adams, spokesperson for Yahoo Personals. Match.com says boomers (age 45-59) are its fastest growing segment -- they've increased by 350 percent since 2000, now numbering 1.7 million. Spokesperson Kristin Kelly says older users tend to be much clearer and more realistic about what they want: "There's no substitute for the wisdom gained with age."  FULL ARTICLE @ TMC NET