ASSOCIATED PRESS -- Mar 17 -- Frumster focuses on Jewish singles looking for marriage with someone who shares their religious values. The name comes from the Yiddish word "frum" which means "modest." Pictures have to be "modest," meaning no women in bikinis or men showing off their pecs. Frumster asks detailed questions about religion. The site was started in 2001, charges $14.95 a month and has about 21,000 members. About 80% of users are Orthodox Jews. About 55% of the matches are initiated by the women, which is unusual in the Orthodox world where women usually have to wait for men to make the first move.
Mark Brooks: eHarmony is doing well focusing on the marriage minded. Shaadi for matrimonials. And now Jewish marriage minded. A great niche.
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