THE GUARDIAN UNLIMITED -- Mar 23 -- You can pull out your mobile phone and fire off an SMS to your internet dating website. A few minutes later it will send you five pictures of potential dates - all within a 10-minute walk of your local. This may be the future of online dating. With more than 2 million Britons signed up to singles sites, the industry is keen to explore and exploit the marriage between mobile phones and the net. Dating sites use mobile telephony to enable subscribers to send "text flirts" - SMS messages. Snog London is trialing this technology to offer "instant dates". Match.com already offers wireless dating in the US and Japan, and plans to launch in the UK by the end of this year. The American service, launched in 2003, has 120,000 subscribers who pay $5 to add it to their existing online service. Match.com's Europe director Kevin Cornil: "Nearly half the daters signed up for match mobile are under 25 - considerably younger than the average age on the website." FULL ARTICLE @ THE GUARDIAN UNLIMITED
Mark Brooks: And Webdate.com, and Lavalife.com. Webdate has the leading mobile dating application.