EMARKETER -- Mar 8 -- comScore Networks recently highlighted the growth of social networking sites. MySpace.com and Facebook.com remain the leaders among those in the 18-24 age group and attract five million unique visitors a month. Facebook.com uniques increased 14% in December 2005. MySpace.com saw a 34% increase. Social networking sites are characterized by the ad hoc nature of consumers posting text, photos and videos that advertisers and marketers have no control over. Flickr readers can create their own pages with their own stories, for which they collect 90% of associated ad revenues. Eurekster also. For more on social networking, read eMarketer's recent reports: College Students Online: Social Networks and the Net Generation and Online Dating.
The full article was originally published at eMarketer, but is no longer available.
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