BUSINESS WEEK -- Apr 14 -- Social search is a way of making Web search more relevant by incorporating the preferences of like-minded surfers. Microsoft will unveil a Q & A social-search tool in the coming months allowing users to direct questions to friends, rather than get automated results from a generic search engine. Eurekster combines search, though a partnership with Yahoo, with information culled from social-networking sites, such as Friendster.com. A Friendster user searching for "skin care" gets results that reflect community reviews and preferences.
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