MARKETING VOX -- Apr 20 -- Sisterwoman.com is a social network targeting women age 25 to 50. It allows the incorporation of brands into the community experience and plans to expand the brand to wireless, print, TV and events. The site has two prominent sponsors at launch - Neutrogena and TLC.
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Mark Brooks: Great target market. I signed up to peruse the site. They ask for address as part of the sign up process and then ask me, 'how many girlfriends do I want to communicate on a regular basis.' Part 3 of the terms and conditions; they reserve the right to charge for services in the future. Once I sign up I'm able to access the entire community. Not much network integrity here. Anyone can join, view profiles and hook up. I join two groups only to find that of ten membeer profiles that I click on, none of them have entered profile info. Ah well. This target market is still looking for a social network. ;-) Who wants to take on iVillage?