MEDIA POST -- Apr 2006 -- What makes the small world phenomenon meaningful is that certain types of individuals can be as influential as mass media under the right conditions. Connectivity is speeding up and morphing with the proliferation of e-mail and blogging. FULL ARTICLE @ MEDIA POST
Mark Brooks: Captivating the attention of mavens and connectors is very delicate. You can't buy them. You can't sell them. Very careful feeding is required. They need to buy into what you have to offer. Check out www.womma.org for a great resource into w-o-m marketing.