OPW INTERVIEW -- May 28, 2006 -- Sexsearch is different. It's glossy, sexy and growing gangbusters. The casual dating and, at the other end of the spectrum, serious/relationship dating segments are growing ever stronger. Sexsearch has been barreling along for a couple of years now. Now they are second only to AdultFriendFinder in the casual/adult segment. I interviewed (ex-Yahoo) Adam Small who is CMO of Sexsearch. - Mark Brooks
What’s your story Adam?
After school I moved to New York City and I worked as a financial manager for Prudential. From there I decided I wanted to run my own company and I started a website for college students which was called CollegeU and we ran a discount card program for students and local businesses. I had a friend who was working at Yahoo, and he convinced me to join Yahoo in New York, where I worked for a number of years. I worked with clients such as Microsoft, Johnson & Johnson, American Express. I met Damian, the owner of my current company through some of my Yahoo friends and decided to move to Toronto to start building SexSearch.
What's the Sexsearch story?
Sexsearch took us one and half year s to build...and we launched it in January a little over two years ago. We knew how well dating did, we had worked with Adult Friend Finder and we actually approach them to see if we could do more marketing for them but they weren‘t interested in allowing us to have a private label site at the time. So, we decided to build our own dating site with an adult twist to it. We liked certain aspects of what they had and we added all our own bells and whistles and gave the site a unique design with a more straight-to-the-point focus.
Who is your target market?
Our target market is anyone over the age of 21 who is interested in sex...which is almost everybody. Other personals sites beat around the bush. We get straight to the point. We know that there‘s lot of people out there who are interested in sex.
How many members do you have now?
We have a little over 6.5 million registered users...and it’s growing fast!
Are online personal users moving more towards casual dating sites or towards relationship dating sites?
I think online personals users are moving towards lot of different niche dating sites and I think they are definitely moving more towards casual dating sites. We‘ve seen a big increase in the number of members and I know there’s been a decline with some of our main stream competitors. So, I definitely see a trend of users moving more towards casual dating sites like SexSearch.
What do you have in store for SexSearch?
Towards the end of the summer we will be launching private labels capability, which will allow us to launch more sites for ourselves, such as a mainstream dating site with an edge, of course. We will also launch a gay dating site. Offering private label sites will give us the ability to do deals with other companies who are interested in using our very established database and back-end to offer their own dating site.