MARKETING VOX -- May 26 -- News Corp. is expected to integrate MySpace with its newspaper properties. Murdoch, who was initially skeptical of the internet, now thinks online media operations are fundamental to the survival of publishing. News International publishes The Times, Sunday Times, The Sun and News of the World.
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Mark Brooks: OLD WAY: Pick up the newspaper in the morning. NEW (MORE ENVIRONMENTALLY FRIENDLY) WAY: Check Yahoo/Google News, NY Times and CNET news and keyword based news alerts. Get daily news via email from favorite industry specific news services/blogs (e.g. OnlinePersonalsWatch.com). CONSEQUENCES: Newspapers acquire online media to quickly learn and retool for the new news way.