Genealogy Subscription Service

DAILY HERALD -- June 25 -- Ancestry.com, a subscription service of MyFamily.com Inc. completed a six-year effort to index more than 540 million names in U.S. Census records from 1790 through 1930, boosting its online archive to more than 5 billion searchable names. "We've brought family research into the 21st century," said company CEO Tim Sullivan (former Match.com CEO). Ancestry.com has 725,000 subscribers and receives 300 million page views and attracts 7 million unique site visitors each month by offering free trials and making effective use of banner advertising. MyFamily.com, Ancestry.co.uk, Rootsweb.com and Genealogy.com, receive 13 million uniques monthly and generates $140 million revenue.

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