BRAND REPUBLIC -- June 28 -- Match is to screen what it claims is the first ever live TV ad. Filmed in front of a live audience, the ad will be shown on ITV1 during this year's 'Love Island' on Sunday August 6 and will be the only ad in breaks during that evening's programme. The Match.com campaign was devised by creative planning agency Monkey, and Hanft Raboy & Partners.
The full article was originally published at Brand Republic, but is no longer available.
Mark Brooks: This is a great blend of advertising + PR + viral marketing. The UK is still prime territory. I'm surprised more US dating companies (besides Yahoo and Match) haven't extended their presences in the UK.