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Match.com To Power UK Yahoo!Personals
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Join Match.com at Bachelorism.org to Cure Affliction
PR NEWSWIRE -- June 14 -- Match takes a stand against bachelorism, to raise awareness for the causes and cure for this devastating syndrome. FULL ARTICLE @ SYS-CON
Mark Brooks: So nice to see Match roll out this kind of tongue in cheak PR/viral campaign.
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Carmen Electra Introduces Luvoo.com on NBC's "Access Hollywood"
MARKET WIRE -- June 14 -- Carmen Electra, former "Baywatch" beauty, was featured on "Access Hollywood." and provided an endorsement of Luvoo.com. The strategy for growth is through celebrity endorsement and services such as The Luvoo Dating Card and Verified Member.
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Female Prisoners Looking for Love Online
CHICAGO TRIBUNE -- June 14 -- ~100,000 women are in prison in America. Sites are offering men opportunities to find potential mates in prison. Womenbehindbars.com, Ladiesofthepen.com, Writeaprisoner.com, Inmate-connections.com, Inmatesforyou.com and Cellpals.com.
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Match.com to Expand MSN Partnership
PR NEWSWIRE -- June 13 -- Match will extend its existing global partnership with MSN (MSN Dating and Personals) to include Windows Live services, MSN Search, MSN Messenger, MSN Spaces, and the MSN.com homepage. Jim Safka, Match CEO said, "Our long-term alliance with MSN is incredibly important to our business and, more importantly, to the people that trust us to help them in their search." Match has 15m members in 30 countries. MSN attracts 30m visitors each month in 30 countries. John Nicol, MSN.com GM, said: "Online personals has developed into one of the top consumer activities on the internet, leading the content spend for the last three years in the US and fast accelerating in every global market." In the UK, Match has more than 1.5m members and is ranked #1 in UK by Nielsen//NetRatings.
The full article was originally published at Red Orbit, but is no longer available.
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DateMobile Launches in North America
PR NEWSWIRE -- June 13 -- Date.com (two million active members) launched DateMobile, a new cross-platform mobile dating service in North America. DateMobile was created via a partnership with Plutolife is available through most cell phone carriers to both members and non-members of Date.com. During the regular Date.com signup process, members are able to sign up for DateMobile. DateMobile members can browse profiles, view suggested matches, text, flirt and chat with thousands of other singles directly from their mobile phone. It's free to send a message to other DateMobile members, but costs $.50 to receive text messages.
Mark Brooks: Strong pricing model. Looks like datemobile users will only be able to access other datemobile users though, like Match.com's offering. Makes for a great flirty chat app. Webdate allows access to their entire database of online users via webdate mobile. That's the best approach that serves serious daters that want local matches...but it costs far more to build that kind of application.
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DoubleDate.com Launch
PR NEWSWIRE -- June 12 -- DoubleDate.com gives friends the opportunity to socialize in pairs; creating a more honest, less stressful and more relaxed environment for meeting new people. Safety in numbers. FULL ARTICLE @ SYS-CON
Mark Brooks: I like this concept, but will it take off? Depends if they can seed their database and get traction with the press.
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Pentagon Sets its Sights on Social Networks
NEW SCIENTIST -- June 9 -- "I am continually shocked and appalled at the details people voluntarily post online about themselves," says Jon Callas, chief security officer at PGP, a Silicon Valley-based maker of encryption software. Websites such as MySpace and Friendster are a snoop's dream. The Pentagon's National Security Agency, which specialises in eavesdropping and code-breaking, is funding research into the mass harvesting of the information that people post about themselves on social networks. By adding online social networking data to its phone analyses, the NSA could connect people at deeper levels, through shared activities, such as taking flying lessons.
The full article was originally published at New Scientist, but is no longer available.
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MySpace Exploration is Marketer's Dream
Mark Brooks: Seems Myspace is spawning a new marketing paradigm. Integrated content.
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For Some, Online Persona Undermines a Résumé
THE NEW YORK TIMES -- June 11 -- When a small consulting company in Chicago was looking to hire a summer intern this month, the company's president went online to check on a promising candidate who had just graduated from the University of Illinois. At Facebook the executive found the candidate's Web page with this description of his interests: "smokin' blunts", shooting people and obsessive sex.
The full article was originally published at IHT.com, but is no longer available.
Mark Brooks: Doh!
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OPW Interview - Nate Elliott, Jupiter Research
Who’s numbers does Jupiter Research use these days? Do you use ComScore?
No, it’s generally all of our own numbers. A lot of those numbers come from consumer surveys both in the U.S. and in Europe. In the U.S., we run more then a dozen consumer surveys every year and in Europe we run several per year as well covering the six major European markets. In addition, we have access to ComScore data that we sometimes use supplementally. But typically, we just use that data to double check what we get back from our surveys. In addition, based upon our survey data and executive interviews, as well as, publicly available information, we craft forecasts for the online dating industry in the U.S. and 17 European countries for the next five years.
How does the European online dating market look?
It’s doing very well. It’s still growing pretty strongly and we see it continuing to get stronger over the next several years. Similar to the U.S. market, the European market is starting to slow down. The good news is we don’t see the sudden slow down happening in Europe that happened in the U.S. In the U.S., we went from nearly 80% growth to less then 10% growth over the course of two years. In Europe, the transition will be much more gradual in large part due to the fact that we’re dealing with several markets instead of one single market and the fact that there are several markets across Europe that are maturing at different rates. That will help insulate the industry from the kind of sudden slowdown that the U.S. industry has seen.
What is the fastest growing market in Europe?
Well we look at Southern Europe as the fastest growing region within the online dating market. In particular the Italian market will more then triple between 2005 and 2009. It will be the fastest growing market in Europe over that period of time. The Portuguese market is also going to grow very quickly. Overall, we see the online dating market in Europe more then doubling between 2005 and 2009.
Which services do you think will be most successful in the future?
The ones that are successful today in terms of revenue and users, and I respect that they’ll continue to be very successful, are Match.com and Meetic. They appear to be just about neck and neck in terms of revenues. Having spoken with them, I think they both have intelligent strategies to try and grow their business as this market starts to slow down a little bit. So certainly those two would be the most notable and they would be the ones that everyone has to keep their eye on.
Are there any notable and fast growing social networks in Europe?
There are a handful but I think it’s important to distinguish between social networks and online dating sites. We have more data out of the U.S. than we do in Europe because the social networking phenomenon is stronger in the U.S. then it is in Europe. But generally speaking, our surveys indicate that online consumers are not interested in using social networks to find a date. We’ve also found that online daters don’t leave dating sites for social networks. When we ask online consumers what functions of a social network are interesting to them and what functions they’re using, finding date’s scores very low? Most people, in fact, like to communicate with their existing friends on social networking sites. It’s more about people talking to the folks they already know, than going out and meeting new people.
Where do you see mobile dating going in Europe and the USA?
Well, mobile dating is really interesting. I’m as interested as anyone else to see if any of the online dating sites can turn mobile dating into a serious stream of revenue. One of the slightly disturbing things we’ve seen from Meetic’s public statements is that their mobile dating revenues have actually declined as a percentage of their overall revenues over the past couple of years. Now, in part, that’s because their overall revenues have grown very aggressively and their mobile dating revenues have been growing less quickly. I’m not sure the dating sites can count on it as a serious revenue driver over the next several years but I absolutely encourage the sites to look at the mobile platform and be well positioned in the future, if it does turn into a revenue stream. In the mean time, it certainly is an interesting way to drive people back to their website, which is where they make their money.
How about video dating? Is there a future?
We don’t have a lot of data on people who are interested in video dating. The last time we asked that question in a survey was about two years ago and we saw very low interest at that point in time. It stands to reason that interest would have gone up just a little bit over the last couple of years but speaking from personal opinion, I can’t see video becoming a very important part of online dating over the next several years. If you remove a level of control from online daters about what their appearance is, I think a lot daters will be cautious about using webcams. For that reason alone, I think the uptake might not be significant for video dating, but again, we don’t have a lot of recent data on it.
What overarching trends are you seeing? What’s hot?
All the prices have gone up at the dating sites over the last year and a half. It’s more of an issue in the U.S. where user growth has slowed to a crawl. To continue growing revenues they have to raise prices. Yahoo Personals went from $20 to $25 to $40 depending on which service you take. These prices aren’t high but they’re higher then they used to be and I think in some cases they’ve become a bit too high. As a result, you see fewer users who browse online personals. So, certainly raising prices is one way to generate more revenue from the consumers and it does increase the average revenue per user but if it comes at the expense of growing your main user base, then that’s a concern. I think there is an opportunity right now for some companies to come in and undercut the leaders. Dating sites that are sort of on the second or third tier, that are looking to challenge the leaders, may take advantage of the high prices that the leaders are currently charging, either by permanently undercutting the leaders or offering more creative pricing.
One of the things that we’ve seen out of the U.K. that we like is the short term subscription. At Dating Direct you can subscribe for just a couple of days for a reduced price. It gives you a chance to communicate with someone; it gives you a chance to reach out to someone if you like a profile without making a large financial commitment. But by registering for just a couple of days, for about the price of a drink or two in a bar, you’re potentially widening the number of people who would be willing to pay for your services.
What message would you like to leave the executives with?
The good news is, the industry is growing. Even at this stage where we’re seeing a few bombs in terms of use, it’s a big industry, it keeps on growing, and largely the services are doing things right. It’s just a question of defining strategies and growing the paid user base. I look forward to watching the leading data sites refine their strategies and seeing their continued growth as an industry.
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Dating Game Pakistani Style: Spouses, Not Dates
YAHOO NEWS - June 7 -- Shaadi uses a combination of prime-time TV and the Internet to shake up a conservative Muslim culture in which family networks usually decide who weds whom. Regular dating is rare in Pakistan. A prospective bride often endures scrutiny by many suitors before finding a husband. Each weekly program showcases two men and one woman, introduced in a prerecorded video presentation showing their family, friends and work life. Once on the set, they are gently questioned by the hosts on their preferences for a mate. That information is fed into a computer database of 100,000 singles. They are presented with a list of possible matches to choose from, and, on the show, they phone the ones that most catch their eye, while viewers listen in.
Mark Brooks: A network of sites is offered in 15 Indian languages by Bharat Matrimony, the leader in Southern India.
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YouthNoise Social Network for Social Change Raises $2.5m
PR NEWSWIRE -- June 8 -- YouthNoise, the (non-profit) social network for young people who want to create social change, raised $2.5m from a consortium of the Omidyar Network, the Surdna Foundation, Skyline Public Works and Virgin Mobile USA. Omidyar Network is a mission-based investment group committed to fostering individual self-empowerment on a global scale. Surdna Foundation is a family foundation that makes grants in the areas of environment, community revitalization, effective citizenry, the arts and the nonprofit sector. Skyline Public Works provides administrative and grant making support for non-profit that promote civic engagement.Youthnoise has 113,000 registered users from 170 countries, with 3 million page views per month. FULL ARTICLE @ PR NEWSWIRE
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Search for a (Jewish) Mate Gets Complicated
JEWISH EXPONENT -- June 08 -- According to Jewish Distinctiveness in America: A Statistical Portrait, '72-'80, 75.4% of Jews were married, as opposed to 64.6% from 1991-2002. According to the "National Jewish Population Survey 2000-01" 48% of 25-34 year-old Jewish men are married. (59% for all men). 64% of 25-34 year old Jewish women are currently married. (70% for all women). JDate claim 70,000 active users.
The full article was originally published at Jewish Exponent, but is no longer available.
Mark Brooks: JLOVE was started by Joav Cohen (founder of date.ca) recently, btw.
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Why You're Still Single
OPW -- June 8 -- Evan Katz, of e-cyrano.com, has authored a cool new book. "Why You're Still Single: Things Your Friends Would Tell You If You Promised Not to Get Mad" Very cool. He's enjoying some great press. So far...Today Show, Extra, CNN's "Showbiz Tonight", "Fox and Friends", "DaySide" on Fox, New York Daily News, New York Post, Shape Magazine, Tango Magazine, Village Voice and lots more. Congrats Evan! - Mark Brooks
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