REVOLUTION MAGAZINE -- June 2 -- Trinity Mirror will provide Dating Direct content and access to dating services through the online editions of The Daily Mirror, the People and the Daily Record (3.7m subscribers). A World Cup Survival Guide, Dating Toolkit and a Hot Date of The Week will follow.
The full article was originally published at Revolution, but is no longer available.
Mark Brooks: Locking up major channels with big name media is a winning strategy for the long term...and for improving conversions in the short term. Users like to see these kinds of alliances. It makes them feel more warm and fuzzy about parting with their pounds. Another A1 distribution deal for Dating Direct. Match has been very strong with this kind of business development distribution deal in the past.