£30bn a Year - That's the Cost of Loving in Britain

HUDDERSFIELD.CO.UK -- Aug 15 -- Some £14.8bn is spent on the search for the perfect partner with a further £15.2bn going on keeping the sparks of love alive, internet dating firm Parship said. Its Cost of Love Index found Britain's 9 million singletons are prepared to spend £1,650 a year: £1,008 goes on nights out "on the pull", £156 on dating services and £602 for an average of seven first dates each year. But the cost of a first date has also got cheaper, down to £69 from £87 in 2005.

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