FriendFinder Introduces Mobile Direct Billing - Online Personals Watch: News on the Online Dating Industry and Business

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David Evans

I don't necessarily think it will be the case that mobile billing will increase conversions much. I would like FF to share results of the mobile billing initiative in a few months and we can see how many people want to pay for their porn on their mobile bill.

Mark Brooks

~70% of mobile phones are internet capable in the U.S.A. now. 130 million handsets.

Adding a mobile payment option will increase FriendFinders conversions AND retention.

It will increment conversions upwards because it opens up a new member base of users who don't want to use...or don't even have card.

It will increase retention because it will probably not be quite as straightforward to cancel as online modes of payment. Users will have to put in some time to figure out how to cancel it. Have you ever tried to cancel a mobile billed service? It's not complicated, but it requires some time to research and close out an account.

FriendFinder will not share such information. No dating site would share such information.

Adult personals sites are porn for some people, but are internet dating sites nonetheless. It's not THEIR (the site's) porn, it's the online dating users who choose to express themselves with risque photos and a deeper expression of their fetishes and sexual preferences.

I worked for AdultFriendFinder in the past. It was an education, indeed. I'm relatively conservative by nature, and prefer to be monogamous, but I applaud the adult personals communities for allowing their users the freedom they demanded, and could not find online before AFF was started. Sexsearch, SexyAds, Iwantu. All racey, risque and too much too handle for some...but they're all internet dating sites, nonetheless.

I noticed Hitwise Australia is now ranking AdultFriendFinder in their top dating sites rankings, btw.

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