POF -- Aug 28 -- I spent $436 on bebo last week via google. 1,831 clicks, 1,641,390 impressions. Conversions 30 times worse then the average adsense site. I estimate 95%+ of the clicks coming from bebo where accidental, considering the click thru rate was 0.11% that isn't unreasonable. There are many forums on the internet where people complain clicks from big social networks are useless as they are pretty much all accidental. Even yahoo has come out and said myspace clicks are worthless and has banned users from using YPN ads on their msypace profiles because they don't convert at all, and yahoo didn't want to make a deal with myspace. If myspace inventory starts flooding adsense, publishers will switch to YPN by the hundreds of thousands when so much junk inventory gets tossed into the system.
The full article was originally published at POF, but is no longer available.
Mark Brooks: Anyone found the same/different?