MARKET WATCH -- Sep 28 -- On CyWorld, the Korean social network, about $125 million is spent annually on stuff to decorate the CyWorld communities. In the virtual-game market, about $900 million is spent by players sprucing up their virtual environment; castles, bigger castles, castles with moats. Consumers spent $2 billion in ringtones back in 2001. Today, about $7.4 billion is spent on personalized ringtones around the world. So, Wallop is a neat idea, with a lot of potential.
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