THE VILLAGE VOICE -- Aug 30 -- "I prefer to cheat with other married people because they have as much to lose as me typically" says a 35-year-old executive at a large corporation in midtown Manhattan. Married for seven years, he and his wife have sex twice a week. He cheated for the first time with another married woman he met through the Ashley Madison Agency. He's one of over a million members of Ashley Madison, which—like Married Secrets, Affair Match, Discreet Adventures and International House of Wives—caters to cheaters. The company's founder, Darren Morgenstern wanted to offer a service where folks could be up-front about their marital status. Membership costs $240 for three months. Sites like Ashley Madison tap into a very profitable niche within the online personals arena by bringing honesty to the dishonest practice of cheating. Statistics show that 12% to 25% of women and 22% to 60% of men cheat.
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Mark Brooks: Sexsearch is into threesomes. AdultFriendFinder markets to swingers. Polymatchmaker also. In some ways Ashley Madison, and others are providing a service to the dating industry by soaking up the marrieds that would otherwise venture onto mainstream dating sites and give them a bad reputation. By their mere existence they also encourage infidelity. Do these services provide a useful public service? For or against? Your comments please.